Coca-Cola Says Its Mini Cans Are “Reinventing” The Soda Business

They might just look like tiny Coke cans, but to the company, they’re a “significant and strategic re-architecture of our packaging mix.”
You might look at Coca-Cola’s 7.5-ounce mini-can and shrug it off merely as a slightly smaller Coca-Cola. Shaving 4.5 ounces off the traditional 12-ounce can may seem like no biggie, strategically or physically.
Yet to Coca-Cola, each fewer ounce is a carefully calculated step into The Future.

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